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Wisdom Horse Coaching Newsletter

June 26, 2006

Wisdom Horse Coaching (TM) Newsletter  
Equine Guided Education for Leadership and Life  
June 2006  
 
Greetings! 
 
Welcome! In this issue you'll find the first of a 3 part 
guest article with tips for how to successfully market your 
equine assisted business (or any business for that matter). 
 
 
And one important note:  
 
Our Horse Wisdom For Busy Women workshop is already HALF 
FULL as we go to press. Check out the side bar to the 
right.  
 
We use Constant Contact to manage our subscriber list.  
 
You may want to tell your security software that it is OK 
to receive these emails from us 
(ann@wisdomhorsecoaching.com).  
 
 
 
In this issue  
 
Balance for Busy Women Workshop Taking Registrations!  
Marketing for Equine Professionals. Do You REALLY Believe?  
What We are Up To  
 
 
Marketing for Equine Professionals. Do You REALLY Believe?  
 
 
Our tip this month comes in the form of a 3-part article by 
Beth Woodward, Chief Executive Kid of Marketing on the 
Playground.  
 
Beth has been instrumental in helping US get clear about a 
marketing strategy that is easy, fun and WORKS!  
 
Part 1 
What’s it like to have a passionate business? How can you 
bring together those ‘ready’ clients with your beloved 
horses? Where is it you can’t seem to connect? Whether it’s 
not knowing what to say or simply not feeling comfortable 
with marketing, the end result is still the same. No 
clients – No business! It’s difficult to pioneer a theory 
and approach when it’s not familiar to the mainstream 
person. I GET IT!  
 
I don’t have a horse, nor does it fit into my life of 
owning one. But I have the next best thing. I know several 
Equine Assisted Professionals and have experienced the 
absolute wonder of connection and direction between me, (an 
issue in my life) and a magnificent horse.  
 
No matter what your expertise with your horse, when it 
comes to connecting clients to a deeper level of 
themselves, giving an “experience” is the key. Why do I 
really get this? I left corporate to become a Professional 
Life Coach. Even though we have become more known to the 
public, it was and still can be, difficult to get the 
message across with what we do. That’s why “experience” is 
a must with what you do so it gets into the prospective 
clients’ body. My Equine Guided experience was an awakening 
about my leadership. For others, it may be a spiritual 
awakening and more. No matter what, your clients need to 
get a taste of what it’s like before stepping into the 
arena. (pun intended)  
 
There are two HUGE points I would like to recommend when it 
comes to your Equine business.  
 
BELIEF  
A SHIFTING EXPERIENCE  
Let’s talk about Belief first. I’ve had my business since 
1999 and really pinpointed my niche of Marketing “MY WAY” 
in 2001. Belief—That flicker of light inside of me, is what 
carried me through. All of those doubts from other people 
really knocked me down in the beginning. But look, I’m 
still here. It’s because I had a belief so strong that no 
one was going to stop me. I didn’t have all the answers, 
but I knew I just had to keep offering my program because I 
could help so many people. This is called “True Belief.” 
Please join me for part 2 of 3, Marketing for Equine 
Professionals in the next WHC newsletter.  
 
Copyright © Beth Woodward, Marketing On The Playground™  
Beth Woodward, CPCC, CEK (Chief Executive Kid) is the 
creator of the popular “MY WAY”™ Marketing Plan. Receive 
the FREE 5-Step e-course How To Market Your Way! at w 
ww.marketingontheplayground.com. Hear more about Marketing 
Your Way at the EGEA Conference January 26-28, 2007.  
 
 
What We are Up To  
 
 
We are very pleased to have had full workshops for both 
Busy Women and Busy Leaders in April and May. We continue 
to be awed and inspired by the insights people receive from 
the horses and the action they are able to take in their 
lives as a result. For both workshops we offered an 
optional followup coaching call. Those who took advantage 
of it found it very powerful to represence and deepen their 
experience with the horses.  
 
On June 6 Aquaries Media did a video shoot of us and 7 
volunteer participants which will result in a 5-7 minute 
marketing video and clips for our web site. Our gracious 
participants not only had great insights from the horses, 
but got their chance at the big (well not that big) screen! 
 
 
We are looking for writers who want to spend a Saturday 
working with the horses to: 
 
 
 
Find your authentic voice  
Trust your deep knowing  
Give voice to the stories that satisfy your soul  
Tap into the wisdom of the horse  
One Saturday 10-4:30, (date to be determined) in August 
Hudson, WI 
$175 
 
Call Lynn, 612-823-7022, for more info. 
 
All exercises with horses are done on the ground.  
No previous horse experience is necessary. 
 
 
Custom Training Events: 
 
In July we will be doing a 3-day Leadership and 
Teambuilding training for performance management executives 
from Catholic Health Initiatives. It will take place at the 
lovely Stone Creek Ranch Resort in Mountain Home, AK. The 
horses are awesome and so are the accomodations, not to 
mention the owners Arvell and Karry Bass. Consider it for 
your next event or family reunion.  
 
Also in July a Medtronic Foundation team will be coming out 
for a half day to celebrate work they have done and to look 
at how to maintain balance in the face of the many demands 
and changes that are part of a vital workplace.  
 
Visit our web site for more information...  
 
 
Balance for Busy Women Workshop Taking Registrations!  
 
Your work with the horses  
will inspire new and effective ways to care for yourself 
and bring your life into balance.  
 
Balance for Busy Women -  
 
July 29-30  
Gainey Farm - Owatonna, MN  
 
Register now  
651-766-8920 (Ann) or  
612- 823-7022 (Lynn)  
 
On this overnight you will enjoy excellent meals, receive a 
neck and shoulder massage, and enjoy the company of kindred 
souls. You will see your deepest needs reflected in the eye 
of the horse and come home inspired, refreshed and 
replenished. 
 
We love doing this workshop! Come join us by the fire and 
with the horses this beautiful summer weekend. 
All for $475  
Limit 10.  
 
 
 
 
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Join our mailing list! 
 
 
email: ann@wisdomhorsecoaching.com  
phone: 651-766-8920  
web: http://www.wisdomhorsecoaching.com

 

Wisdom Horse Coaching: transforming the workplace and the world! 

 

Wisdom Horse ®  Coaching is based in Minneapolis, MN USA

We can be contacted by Phone 612-823-7022 (Lynn Baskfield) 

or by email Info@WisdomHorseCoaching.com  

   

Copyright 2008

Wisdom Horse ® Coaching, LLC