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Newsletters>
Wisdom Horse Coaching Newsletter
June 26, 2006
Wisdom Horse Coaching (TM) Newsletter
Equine Guided Education for Leadership and Life
June 2006
Greetings!
Welcome! In this issue you'll find the first of a 3 part
guest article with tips for how to successfully market your
equine assisted business (or any business for that matter).
And one important note:
Our Horse Wisdom For Busy Women workshop is already HALF
FULL as we go to press. Check out the side bar to the
right.
We use Constant Contact to manage our subscriber list.
You may want to tell your security software that it is OK
to receive these emails from us
(ann@wisdomhorsecoaching.com).
In this issue
Balance for Busy Women Workshop Taking Registrations!
Marketing for Equine Professionals. Do You REALLY Believe?
What We are Up To
Marketing for Equine Professionals. Do You REALLY Believe?
Our tip this month comes in the form of a 3-part article by
Beth Woodward, Chief Executive Kid of Marketing on the
Playground.
Beth has been instrumental in helping US get clear about a
marketing strategy that is easy, fun and WORKS!
Part 1
What’s it like to have a passionate business? How can you
bring together those ‘ready’ clients with your beloved
horses? Where is it you can’t seem to connect? Whether it’s
not knowing what to say or simply not feeling comfortable
with marketing, the end result is still the same. No
clients – No business! It’s difficult to pioneer a theory
and approach when it’s not familiar to the mainstream
person. I GET IT!
I don’t have a horse, nor does it fit into my life of
owning one. But I have the next best thing. I know several
Equine Assisted Professionals and have experienced the
absolute wonder of connection and direction between me, (an
issue in my life) and a magnificent horse.
No matter what your expertise with your horse, when it
comes to connecting clients to a deeper level of
themselves, giving an “experience” is the key. Why do I
really get this? I left corporate to become a Professional
Life Coach. Even though we have become more known to the
public, it was and still can be, difficult to get the
message across with what we do. That’s why “experience” is
a must with what you do so it gets into the prospective
clients’ body. My Equine Guided experience was an awakening
about my leadership. For others, it may be a spiritual
awakening and more. No matter what, your clients need to
get a taste of what it’s like before stepping into the
arena. (pun intended)
There are two HUGE points I would like to recommend when it
comes to your Equine business.
BELIEF
A SHIFTING EXPERIENCE
Let’s talk about Belief first. I’ve had my business since
1999 and really pinpointed my niche of Marketing “MY WAY”
in 2001. Belief—That flicker of light inside of me, is what
carried me through. All of those doubts from other people
really knocked me down in the beginning. But look, I’m
still here. It’s because I had a belief so strong that no
one was going to stop me. I didn’t have all the answers,
but I knew I just had to keep offering my program because I
could help so many people. This is called “True Belief.”
Please join me for part 2 of 3, Marketing for Equine
Professionals in the next WHC newsletter.
Copyright © Beth Woodward, Marketing On The Playground™
Beth Woodward, CPCC, CEK (Chief Executive Kid) is the
creator of the popular “MY WAY”™ Marketing Plan. Receive
the FREE 5-Step e-course How To Market Your Way! at w
ww.marketingontheplayground.com. Hear more about Marketing
Your Way at the EGEA Conference January 26-28, 2007.
What We are Up To
We are very pleased to have had full workshops for both
Busy Women and Busy Leaders in April and May. We continue
to be awed and inspired by the insights people receive from
the horses and the action they are able to take in their
lives as a result. For both workshops we offered an
optional followup coaching call. Those who took advantage
of it found it very powerful to represence and deepen their
experience with the horses.
On June 6 Aquaries Media did a video shoot of us and 7
volunteer participants which will result in a 5-7 minute
marketing video and clips for our web site. Our gracious
participants not only had great insights from the horses,
but got their chance at the big (well not that big) screen!
We are looking for writers who want to spend a Saturday
working with the horses to:
Find your authentic voice
Trust your deep knowing
Give voice to the stories that satisfy your soul
Tap into the wisdom of the horse
One Saturday 10-4:30, (date to be determined) in August
Hudson, WI
$175
Call Lynn, 612-823-7022, for more info.
All exercises with horses are done on the ground.
No previous horse experience is necessary.
Custom Training Events:
In July we will be doing a 3-day Leadership and
Teambuilding training for performance management executives
from Catholic Health Initiatives. It will take place at the
lovely Stone Creek Ranch Resort in Mountain Home, AK. The
horses are awesome and so are the accomodations, not to
mention the owners Arvell and Karry Bass. Consider it for
your next event or family reunion.
Also in July a Medtronic Foundation team will be coming out
for a half day to celebrate work they have done and to look
at how to maintain balance in the face of the many demands
and changes that are part of a vital workplace.
Visit our web site for more information...
Balance for Busy Women Workshop Taking Registrations!
Your work with the horses
will inspire new and effective ways to care for yourself
and bring your life into balance.
Balance for Busy Women -
July 29-30
Gainey Farm - Owatonna, MN
Register now
651-766-8920 (Ann) or
612- 823-7022 (Lynn)
On this overnight you will enjoy excellent meals, receive a
neck and shoulder massage, and enjoy the company of kindred
souls. You will see your deepest needs reflected in the eye
of the horse and come home inspired, refreshed and
replenished.
We love doing this workshop! Come join us by the fire and
with the horses this beautiful summer weekend.
All for $475
Limit 10.
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Join our mailing list!
email: ann@wisdomhorsecoaching.com
phone: 651-766-8920
web: http://www.wisdomhorsecoaching.com
Wisdom Horse Coaching: transforming the workplace and the world!
Wisdom Horse ® Coaching is based in Minneapolis, MN USA
We can be contacted by Phone 612-823-7022 (Lynn Baskfield)
or by email Info@WisdomHorseCoaching.com
Copyright 2008
Wisdom Horse ® Coaching, LLC
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