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Newsletters>
Wisdom Horse Coaching (TM) Newsletter
November 4, 2006
Wisdom Horse Coaching (TM) Newsletter
Equine Guided Education
for Leadership and Life
November 2006
Greetings!
Welcome! In this issue you'll find the THIRD of a 3- part
guest article with tips for how to successfully market your
equine assisted business (or any business for that matter).
And Two
important notes:
STILL A FEW SLOTS LEFT IN OUR BUSY LEADER WORKSHOP NOVEBER
8. If you're worried about November temperatures, we will
be at an indoor facility that has a heated breakout room.
Snacks and warm beverages will be served. That, along with
your warm socks, will see you through beautifully. The
forecast is for a high of 62 that day.
See
side bar for more info.
Join us Nov. 16, 7PM in Eden Prairie, MN for a reading from
the new book Angel
Horses: Divine Messengers of Hope. Lynn's
story about our work, Listening to Horses, is included in
this amazing new book.
We use Constant Contact to manage our
subscriber
list.
You may want to tell your security
software that it is OK to receive these emails from us
(ann@wisdomhorsecoaching.com).
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In this issue
* Breakthroughs for Busy Leaders Workshop - LAST WHC
WORKSHOP OPPORTUNITY IN 2006
* Marketing for Equine Professionals. Do You REALLY
Believe?
* Angel Horses Book Reading - Nov. 16
* What we are up to and thank you!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Marketing for Equine Professionals. Do You REALLY Believe?
This is part THREE from a 3-part
article by Beth Woodward, Chief Executive Kid of Marketing
on the Playground
(http://rs6.net/tn.jsp?t=qyryqzbab.0.v8gspwbab.ldkhblbab.87&ts=S0212&p=http%3A%2F%2Fwww.marketingontheplayground.com).
Beth
has been
instrumental in helping US at Wisdom Horse Coaching get
clear about a marketing strategy that is easy, fun and that
really WORKS!
Now that you've added a stronger foundation about Belief
for your business in Parts 1 and 2, let's talk about that
Shifting Experience. How do you bring that to your
prospective client when THEY don't believe or don't trust?
I was recently speaking with a new client. She said she
had no marketing experience and didn't feel that she could
go out and market. Here's the nugget. Redefine marketing
to fit you. I asked her to tell me what she "liked" to do
and what she was skilled at doing. She didn't have a
problem with telling me. Then she got into her faults and
what she didn't like. I stopped her in her tracks. Don't
look at what you're NOT good at and ONLY look at what you
enjoy. That's your stepping off point and that's where you
redefine marketing to fit you. You can market from your
comfort zone and you will be pleasantly surprised at what
will happen.
Be creative. Here are a couple of ideas to break the ice.
* If you're a good facilitator and like being in
front of people, hold an experiential demo for a group
or organization. If you don't know how to approach
someone find a friend that knows a group you would
like to connect with or ask your friends who they
know. This is called a 'warm' connection.
* Try and get as specific as you can about
the type or group of people you want to work with.
If you're the person that only wants to work with the
horses and not do any of the outside connecting,
find someone that believes in you. There's no doubt
they would go out and find someone just by talking
about you. Then, bring that experience to your
audience.
No matter what, you do have that choice of trying to
fit into the typical marketing modes or stepping into
your strengths and passions first, then connecting
your marketing ideas and approach from there.
Remember, You have something magnificent!
Don't let marketing and the non-believers get
in your way. In fact, the non-believers are
tremendous allies. They fuel the flame inside of you.
Have the BEST day, keep Believing and bring the gift
of the "Experience."
Copyright © Beth Woodward, Marketing On The
Playground™
Beth Woodward, CPCC, CEK (Chief Executive Kid) is
the creator of the popular "MY WAY"
Marketing
Plan. Receive the FREE 5-Step e-course
How To
Market Your Way! at
ww.marketingontheplayground.com
(http://rs6.net/tn.jsp?t=qyryqzbab.0.v8gspwbab.ldkhblbab.87&ts=S0212&p=http%3A%2F%2Fwww.marketingontheplayground.com).
Hear more
about Marketing Your Way at the
EGEA Conference January 26-28, 2007.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Angel Horses Book Reading - Nov. 16
Angel Horses: Divine Messengers of Hope
By Allen & Linda Anderson
November 16th, Thursday, 7:00 pm CT
Barnes & Noble
3000 Eden Prairie Center
Eden Prairie, MN 55344
952-944-5683
Lynn's story, "Listening to Horses," is featured in this
book.
Come
get your signed copy at the reading or order one
from us by
emailing Lynn: lynn@wisdomhorsecoaching.com.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What we are up to and thank you!
During the past 2 months we had a busy and
satisfying time:
* A highly successful demonstration with 35 people
in attendance. This is the most we have ever had.
We will be doing more of these during 2007.
* Co-presented AEE pre-conference workshop
Building and Animal Assisted Community.
* Several private demonstrations which we hope
will result in business in the future
* 12 women from
Women's Retreat sponsored by Su Wahl found clarity
about what actions in
their lives will bring them closer to what has heart
and meaning for them.
* Clarity about decisions and leadership became
clear during a workshop for the leadership team of a
retreat center in Minnesota.
* One new apprentice started her custom
designed
programs.
* A new vision of having a home place to bring
people to find balance, rest and the horses. See our
web site "Home Place"
(http://rs6.net/tn.jsp?t=qyryqzbab.0.fwqawzbab.ldkhblbab.87&ts=S0212&p=http%3A%2F%2Fwww.wisdomhorsecoaching.com%2Fhomeplace.html)
* VACATION - we both travelled and were of
service to some of the older members of our families.
Ann and her sister drove their 91 year old
aunt from Kansas City to Denver and back. Lynn
and her husband took his 90 and 101 year old
parents to a wedding in Washington DC and then to
Arizona.
Special thanks to our assistants at the Sept. 16
demo: Jill LaRue, Susan Motzko, Michele Simon, Chris
With and Audrey Benkemoun (Ann's French foreign
exchange student)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Breakthroughs for Busy Leaders Workshop - LAST WHC WORKSHOP
OPPORTUNITY IN 2006
YOUR MOST PRODUCTIVE AFTERNOON EVER!
Why sit in a classroom when working with horses
brings solutions and insights far faster and and more
effectively?
This half-day workshop is
perfect
for
leaders who want the powerful benefits of horse
assisted learning but can't get away for a longer
workshop.
We promise you time to:
* Tune your confidence as a leader
* Find creative solutions to nagging problems
* Refine your team building skills
* Unwind in the fresh air and country setting
Breakthroughs for Busy Leaders-
Nov. 8, 1:00-5:00pm
Hudson, WI
$225 (includes workshop and follow-up coaching
session)
Limit 10 and only a few slots left
Register now
651-766-8920 (Ann) or
612- 823-7022 (Lynn)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Quick Links...
Corporate Programs -
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Open Enrollment Programs -
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email: ann@wisdomhorsecoaching.com
phone: 651-766-8920
web: http://www.wisdomhorsecoaching.com
Wisdom Horse Coaching: transforming the workplace and the world!
Wisdom Horse ® Coaching is based in Minneapolis, MN USA
We can be contacted by Phone 612-823-7022 (Lynn Baskfield)
or by email Info@WisdomHorseCoaching.com
Copyright 2008
Wisdom Horse ® Coaching, LLC
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